Tuesday, March 29, 2011

2011 The Year of Kinect!..?

Here we go! Microsoft top brass are mouthing off that 2011 will be the 'year' of Kinect. Is the company finally ready to show the core Xbox gamer why he should invest in the motion sensor? I hope so, but I sincerely doubt it.

Media outlets across the globe are getting Microsoft on record stating that, in 2011, Kinect will blow our socks off! To me, this sounds like a bunch of tailored marketing speak. A gaged media bite designed to keep gamers interested in Kinect. It's foretelling diatribe that will have us arrive at a more likely Kinect Sports 2 than Kinect Halo 3, this December.

Its all about perception in the market, ladies and gents. Did your company do what it said it would? Did your company deliver on its promises? This is what MS will lean on at the end of 2011 when the core gamers challenge the company on the absence of core Kinect experiences.

But, you may ask, how can Microsoft address those concerns in the affirmative? Well, I said it once and I will say it again: Microsoft is attempting to redefine the core gaming experience with Kinect. If you can tell the targeted customer base that Gunslinger is the new Call of Duty, support that claim with units sold, and parade that achievement on every screen you control; who is going to argue with you?

 I will argue with you Microsoft. Core gamer #1,134,792! And Project K is my air-tight defense!